2026 J.D. Power Auto Summit

Advance the Industry. Influence the Future. Connect at Auto Summit.

The J.D. Power Auto Summit continues to serve as the premier value focused and action oriented automotive retail event at the NADA Show—bringing together industry leaders for a one-day program grounded in real-time data, relevant insights and high-impact conversation.

In 2026, the event builds on the momentum of previous years, offering fresh perspectives on the most pressing challenges and transformative opportunities shaping the retail automotive landscape. With more than 700 attendees expected, the Summit remains a powerful forum to engage with dealers, automakers, agencies, and suppliers who are defining the future of the industry.

750 +

Attendees

100 %

Consider it Valuable

95 %

Recommend Attending

Dealership Buy-Sell

Electrification

Technology

Industry Data & Analytics

Retail Innovation & Emerging Trends

Tariffs

EXCLUSIVE CONTENT

Discover how customer interactions with brands and products are impacting the industry -- and your business.

SOCIALIZE & CONNECT

Connect with industry peers and leaders while advancing your auto retail industry knowledge.

UNBIASED EXPERTISE

Get the latest auto insights, based on precise data & robust analytics, to help you reach optimal retail performance.

Dealership Buy-Sell

Electrification

Technology

Industry Data & Analytics

Retail Innovation & Emerging Trends

Tariffs

Thomas King

President, Data & Analytics and Chief Product Officer
J.D. Power

Doug Betts

President, Global Automotive Division
J.D. Power

Mark Reuss

President
General Motors

Olabisi Boyle

SVP, Product Planning and Mobility Strategy
Hyundai Motor North America

Randy Parker

CEO
Hyundai & Genesis Motor North America

Kim Irwin

SVP, Digital Strategy
J.D. Power

Bart Herring

VP, Sales & Product
Mercedes-Benz USA

What is J.D. Power?

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

Why should I attend?

For access to the exclusive industry insights and analytics into the state of the industry, EV adoption, digital retail, supply and inventory, and the annual live Franchise Assessment only available onsite to registered attendees.

When in Auto Summit 2026?

The conference will be on Tuesday, February 3rd, 2026.

Where will Auto Summit be held?

We are heading back to Las Vegas, NV. Additional details will be available later this year.

When will registration open?

Early bird registration will become available at the end of summer. Please make sure you are receiving the latest details by clicking here.

Are there discounted hotel room block rates available?

If you are attending the NADA Show, please book your room via the NADA Show site.
If you are only attending the J.D. Power Auto Summit, please visit one of the nearby hotels too book your room.

Will there be a virtual option?

The J.D. Power Auto Summit will not be streamed online. Join us in person for exclusive content, latest data, engaging discussions with industry leaders, and valuable networking. Don't miss this event!

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