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The premier automotive retail event ahead of the NADA Show. 

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SAVE THE DATE 

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Orlando, FL | 02.17.2027

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WALK IN WITH QUESTIONS. LEAVE WITH A PLAN FOR 2027. 

Join 750+ dealers, OEM leaders, and industry partners for the forecasts, franchise rankings, and retail insights that will shape the year ahead.

Every day, you make decisions that shape growth, profitability, and customer satisfaction. At JD Power Auto Summit, you get the insight to make them with confidence. In one day, JD Power analysts and industry leaders break down the outlook, franchise results, and retail trends that will set the agenda for the year. You’ll also compare notes with dealers, OEMs, and partners weighing the same decisions.

750 +
Attendees
100 %
Consider it Valuable
95 %
Recommend Attending

CORE TOPICS

Each year, topics introduced at the JD Power Auto Summit help shape the narrative for the broader NADA Show and 2026 promises to be no exception.

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Dealership Buy-Sell
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Electrification
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Technology
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Industry Data & Analytics
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Retail Innovation & Emerging Trends
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Tariffs
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Industry Data & Analytics
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Retail Innovation & Emerging Trends

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Tariffs

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Dealership Buy-Sell

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Electrification
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Technology

POWERING THE INDUSTRY

The JD Power Auto Summit is the premier automotive retail event ahead of the NADA Show, bringing together industry leaders for a one-day program built on trusted data, expert analysis, and meaningful industry dialogue. More than 700 attendees will gather to exchange ideas, explore emerging trends, and address the opportunities and challenges shaping automotive retail.

REASONS TO ATTEND

EXCLUSIVE CONTENT

Discover how customer interactions with brands and products are impacting the industry -- and your business.

SOCIALIZE & CONNECT

Connect with industry peers and leaders while advancing your auto retail industry knowledge.

UNBIASED EXPERTISE

Get the latest auto insights, based on precise data & robust analytics, to help you reach optimal retail performance.

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Dealership Buy-Sell
AS26-EV
Electrification
AS26_Icon_Technology
Technology
AS26-MonthlyForecast
Industry Data & Analytics
AS26-Icon
Retail Innovation & Emerging Trends
AS26_Icon_Tariff
Tariffs

Don't Miss Your Opportunity

The J.D. Power Auto Summit is the leading automotive retail event at the NADA Show, uniting industry leaders for one day of valuable insights, real-time data, and meaningful discussion.

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EXPLORE OUR PAST SPEAKERS

Each year the agenda includes candid conversations with the industry's top executives and key industry thought leaders. Join us for a deep dive into the forces impacting the automotive industry using precise data, robust analytics and diverse consumer insights.

Thomas King
President, Data & Analytics and Chief Product Officer
J.D. Power
Doug Betts
President, Global Automotive Division
J.D. Power
Mark Reuss
President
General Motors
Olabisi Boyle
SVP, Product Planning and Mobility Strategy
Hyundai Motor North America
Randy Parker
CEO
Hyundai & Genesis Motor North America
Kim Irwin
SVP, Digital Strategy
J.D. Power
Bart Herring
VP, Sales & Product
Mercedes-Benz USA

FAQ

What is J.D. Power?

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

Why should I attend?

For access to the exclusive industry insights and analytics into the state of the industry, EV adoption, digital retail, supply and inventory, and the annual live Franchise Assessment only available onsite to registered attendees.

When in Auto Summit 2026?

The conference will be on Tuesday, February 3rd, 2026.

Where will Auto Summit be held?

We are heading back to Las Vegas, NV. Additional details will be available later this year. 

When will registration open?

Early bird registration will become available at the end of summer. Please make sure you are receiving the latest details by clicking here. 

Are there discounted hotel room block rates available?

If you are attending the NADA Show, please book your room via the NADA Show site.
If you are only attending the J.D. Power Auto Summit, please visit one of the nearby hotels too book your room.

Will there be a virtual option?

The J.D. Power Auto Summit will not be streamed online. Join us in person for exclusive content, latest data, engaging discussions with industry leaders, and valuable networking. Don't miss this event!

BECOME A SPONSOR

Thank you for your interest in becoming a J.D. Power Auto Summit sponsor. Please fill out the form for more information. 

ONE DAY OF INSIGHTS. COUNTLESS BETTER DECISIONS.

Reasons to attend: 
•    See the 2027 outlook first. Get JD Power's U.S. Automotive Outlook and Used Vehicle Outlook, backed by the industry's most comprehensive data set.
•    Benchmark your franchise. The Franchise Assessment draws on 12 data sources and is shared exclusively with Auto Summit attendees.
•    Hear it straight from OEMs. Two candid conversations, one with a mass market brand and one with a premium brand, on what is driving their decisions.
•    Meet the people you need to know. Breakfast, lunch, and an afternoon reception put you in the room with dealers, OEM executives, lenders, and partners.

Core topics:

U.S. Automotive Outlook · Used-Vehicle Inventory & Pricing · Franchise Assessment · Auto Finance & AI · OEM Strategy. 

750 +
Attendees
100 %
Consider it Valuable
95 %
Recommend Attending
Jonathan Banks, JD Power
Thomas King, JD Power
Josh Peirez, JD Power
Auto Summit
Under the Hood Panel

BUILD YOUR BUSINESS CASE

Need help securing approval? JD Power Auto Summit brings together automotive leaders, innovators, and decision-makers to explore the trends, data, and strategies shaping the future of automotive retail. Download our customizable business case template to demonstrate the value of attending and how the insights gained can support your organization's goals.

Download Template

THANK YOU TO OUR SPONSORS

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